Television star Rubina Dilaik has come out in support of Bollywood actress Deepika Padukone’s recent call for fixed working hours in the Indian entertainment industry. In a world where long, unpredictable shoots are the norm, Dilaik echoed Padukone’s sentiment, stating that the demand is not only reasonable but necessary for the well-being of artists and crew alike.
During a recent interview, Deepika had voiced her concerns over the often inhumane schedules that actors and technicians are subjected to, advocating for structured work hours that respect personal time and health. The Piku actress had said, “Why can’t we have an 8 or 10-hour shift like every other profession? Why should we work 15-16 hours on sets?”
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Rubina, who is known for her roles in popular shows like Shakti – Astitva Ke Ehsaas Ki and for winning Bigg Boss 14, took to social media to back Deepika. In her post, Rubina wrote,
“It’s about time we normalize fixed shifts in showbiz too! Deepika’s ask isn’t unrealistic—it’s practical, healthy, and respectful of everyone’s time. We deserve balance too!”

Her statement struck a chord with many in the television and film fraternity who have long endured erratic schedules, often compromising on sleep, meals, and mental health. Rubina also emphasized how overworked sets affect not just actors but every crew member behind the scenes—spot boys, camera operators, makeup artists, and assistants.
Fans lauded both Deepika and Rubina for using their platforms to highlight the issue, calling it a much-needed conversation in an industry that is slowly but surely evolving. With more voices joining the demand for professionalism and humane schedules, change may finally be on the horizon.
As Rubina Dilaik aptly concluded, “Passion shouldn’t come at the cost of exhaustion.